DOLCE&GABBANA
2019-10-01
HISTORY OF BRAND:
1985 - Brand debut at the fashion show "New Talents"; in Milan 1986 - First, own collection and fashion show dedicated to women
1989 - Opening of the first boutique (women's fashion) in Milan
1990 - First male collection J/Z
1990/91 - and the first opening of a boutique (men's fashion)
1992 - First women's perfume "Dolce&Gabbana"
1994 - D&G1996 debut - First women's and men's sunglasses collection
2003 - New company headquarters at Via Goldoni in Milan
2004 - Partnership agreement between Dolce&Gabbana and A. C. Milan, the creation of official representation costumes
2005 - Dolce&Gabbana celebrates its 20th anniversary with the book “20 years of DOLCE&GABBANA”
2006 - Dolce&Gabbana and Luxottica start cooperation on glasses production. Promotion of another women's fragrance "The One" and opening of Gold restaurant in Milan
2009 - Dolce&Gabbana designs gold edition of glasses covered in 18carat metal gold. Begins online sales and launches a cosmetics line
2010 - Together with Madonna, the brand presents the MDG glasses model, the first collection of sunglasses, and signs a 3-year contract with Chelsea football club.
2011 - Dolce&Gabbana unifies communication - D&G brand will be under the name DOLCE&GABBANA and introduces the first collection of jewelry.
2012 - Introduction of men's Dolce&Gabbana perfumes and debut children's collection (clothes + accessories)
2012 - Official sponsor of the Italian football team Thunder and AC Milan
2013 - Brand dresses Leo Messi at the Sports Gala (he receives the FIFA Gold Cup)
2015 - Dolce&Gabbana launches international expansion and revolutionizes the way of communication with the Millenials.
DOLCE&GABBANA IS:
- Love for Italy and everything Italian, tradition, Mediterranean nature and cities.
- Draws inspiration from his own roots, the island of Sicily, his passion for tailoring.
- The perfection of handicraft, unique details.
